Gillette

Do you still watch linear television? In prime time, and are you male? If all three apply to you, then you are currently watching the new Gillette commercial and you have not worn a beard for a week, because the charismatic young man in this film has opened your eyes to the visual experience your own face might have to offer once the scruffy hedge in front of it has been shorn away. And if you are female or gay and have seen this commercial, then for a week you have been dreaming of touching those velvet cheeks and finally kissing something other than the hairy snout of a household pet.