A beautiful piece of advertising for once! More of a message, really.
Deutsche Telekom takes on a troubling online phenomenon: a vocal minority spreads hate online and so divides society. Only around 5% of accounts are responsible for 50% of the likes on hateful comments.
The campaign aims to encourage the large silent majority to take active steps against hate speech and abuse online:
Production: Tempomedia Berlin Director: Henry-Alex Rubin Song: "You're the Voice" Supreme Music: Florian Lakenmacher, Jo Sandow Casting: Julia Todorow – BLOOM Casting