That he is a brand — we had always suspected as much, and what a brand! Now, at last, someone has officially recognised it. Yesterday evening, the WEIMER MEDIA GROUP presented him with the LIVING BRAND AWARD at this year's Markengala
at the Kap Europa in Frankfurt. The jury's reasoning: Dieter Hallervorden is Germany's modern Till Eulenspiegel, a Living Brand of witty humour. There are wits who stand like rocks in the surf of German earnestness. Till Eulenspiegel, Wilhelm Busch, Kurt Tucholsky, Karl Valentin, Heinz Erhardt and Loriot all prove that Germany is capable of producing not only poets and thinkers but comedians of real stature. Dieter Hallervorden belongs in this category.
Speaker: Daniel Bahr**,** Board Member, Allianz Private Krankenversicherung